Better Business Bureau
Role: Graphic Designer | Marketing & Web Content Creator
Landing Page Redesign
Project:
Membership Landing Page
Overview:
The goal was to simplify and highlight call to actions for the BBB membership landing page. The original landing page had too much content and left viewers scrolling for a long time to learn about membership benefits and how to apply for membership.
This updated landing page has a simplified and clear layout that shows the viewer/reader what the plans are, pricing, how to apply, simplified breakdown of benefit and member video testimonials.
Mobile Application Assets
Overview:
The organization partnered with a third-party marketing agency to build a mobile application for members to communicate and network called BBB Member Accredited Business Community.
The third-party agency needed graphics that aligned with BBB’s brand guidelines for the splash screen, and spaces icons and banners for the application. I took the lead on designing the BBB branded banner, the splash screen, spaces icons and spaces banners. Once the application launched, I designed email blast graphics for our internal email campaigns with a focus on encouraging members to join the networking application.
Project 1: Member Community Mobile-App assets
Splash Screen
Member Community Logo Banner
Spaces Banners
Spaces Icons
Email Blast Graphics
Project 2: Member Community App email blast graphics
Overview: This was a 5 part email blast campaign. The goal was to encourage members to join the networking application (BBB Member Accredited Business Community).
Email 1: Introduction to the application.
Email 2-4: Engaging members to encourage them to join the community application and to make connections with other business owners in the community.
Email 5: Join the webinar to learn more about the community networking app.
Online Blog
Project: Online Business Blog
Overview: Designed graphics and maintained an online business blog using the organizations published blogs. I used color to differentiate between each topic and implemented these colors in each image that correlates to each blog post. The blog is managed on a landing page in AEM.
