Better Business Bureau
Role: Graphic Designer | Marketing & Web Content Creator
Billboard Design
Project: 2023 & 2024 Billboard Displays
Overview:
With the launch of a new Better Business Bureau logo and brand guidelines, the BBB needed new billboards for a marketing campaign throughout New England. The goal was to quickly engage onlookers and encourage them to visit the website to find businesses with the messages “Find one at BBB.org” and “Look for it.” as the focal points of the campaigns. The designs are simple and easy to spot while driving.
Print Brochure Design & Layout
Project: Join & Apply for Membership Brochure
Overview:
Following the launch of the new BBB branding and billboard campaign, the organization needed a brochure that highlighted the benefits of membership to their organization. The brochure was to be handed out at trade shows and member events and included information about how to become a member and highlighted the member benefits.
Staying in line with the organization’s branding, I utilized a color coding technique to differentiate between membership plans. I was the lead designer on the project, responsible for the content research, design concept and execution. I created a clean and eye-catching layout and prepared the files for print.
Brochure Interior Panels
Back Cover | Middle Fold | Front Cover
Printed Signage & Banners
Project: Community Sports Signage and Banners
Overview: The “Grow your business with BBB Business Solutions” sign design was for the summer sponsorship campaign to support local sports teams. The banners were displayed at local sports arenas, fields and stadiums.
Volunteer T-Shirt Design
Project:
Team volunteer program t-shirt designs for employees to wear during volunteer days.
Overview:
Created two design concepts that promote coming together to better the community through volunteering.
Print Event Poster
Project:
Headshot Event Poster
Overview:
Poster design for the organizations headshot photoshoots that happen at the organization’s networking events. This poster sits at the BBB networking table where headshots are being taken for business owners and their teams.
